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The 'Free From' Skincare Trend Explained

The 'Free From' Skincare Trend Explained

Clean beauty is a philosophy that emphasizes the use of products made with non-toxic, environmentally friendly, and ethically sourced ingredients. 

In recent years, there has been a growing trend in the skincare industry known as the “Free From”, which is a subset of the clean beauty movement, focusing specifically on the exclusion of harmful ingredients from skincare formulations.

The movement has gained traction as consumers become more informed about the potential risks associated with certain chemicals commonly found in skincare products.

As people become more conscious about the products they use on their skin, they are actively seeking out skincare products that are free from toxic ingredients like formaldehyde, sulfates, phthalates, and more.

The "Free From" movement not only reflects a growing concern for personal well-being but also highlights the demand for transparency and cleaner options in the beauty market.

But why exactly should you care?

What are toxic ingredients and why should you be concerned?

Toxic ingredients are substances that have the potential to harm our health or the environment. In the context of skincare products, toxic ingredients can include chemicals, preservatives, fragrances, and other additives that may have adverse effects on our skin or overall well-being.

Another reason to be concerned is the growing awareness of the impact of these ingredients on the environment. Many toxic ingredients can have harmful effects on aquatic life and ecosystems when they are washed off and enter the water supply.

Some of the most common ingredients that consumers are seeking to avoid include:

  1. Formaldehyde: Often used as a preservative, formaldehyde has been linked to skin irritation, allergies, and even cancer in extreme cases. Brands that are part of the "Free From" trend are opting for safer preservation methods.
  2. Sulfates: Sulfates, such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are responsible for the foaming action in many skincare products. However, they can be harsh and stripping to the skin, leading to dryness and irritation.
  3. Phthalates: These chemicals are often used to improve the texture and fragrance of skincare products. However, they have been associated with hormone disruption and potential adverse effects on reproductive health.
  4. Parabens: Parabens are synthetic preservatives used to extend the shelf life of products. Some studies have suggested a link between parabens and hormone disruption, although more research is needed to fully understand their impact.
  5. Mineral Oils: Derived from petroleum, mineral oils are commonly found in moisturizers and creams. While they can provide a barrier on the skin, they may also clog pores and hinder the skin's natural ability to breathe.

The “Free From” skincare trend is a response to these concerns. It involves the development and marketing of skincare products that are formulated without the use of toxic ingredients.

Benefits of “Free From” skincare products

“Free From” products often highlight their status on their packaging, making it easier for consumers to identify and choose products that align with their values.

Using these types of skincare products comes with a range of benefits.

Healthier Skin

By avoiding potentially harmful ingredients, you're reducing the risk of skin irritation, allergies, and other potential health issues associated with toxic ingredients.

“Free From” skincare products are also often formulated with natural and organic ingredients, which can provide additional benefits for the skin.

These ingredients are rich in antioxidants, vitamins, and minerals that nourish and rejuvenate the skin, promoting a healthier complexion.

Environmental Considerations

Clean beauty not only prioritizes our personal well-being but also the health of our planet.

Choosing products with sustainable and eco-friendly ingredients contributes to reducing the environmental impact of the beauty industry.

Transparency and Ethical Practices

Brands that align with the "Free From" trend often emphasize transparency in their ingredient lists and manufacturing processes.

This fosters trust between consumers and brands, encouraging companies to adopt ethical practices.

How to choose “Free From” skincare products

As the demand for "Free From" skincare products grows, it's important to approach the market with a discerning eye.

Greenwashing, a practice where brands falsely market their products as natural or clean, is a concern within the industry. To ensure you're truly getting what you pay for, consider these tips:

Read Labels: Familiarize yourself with the common harmful ingredients and carefully read product labels. Look for products that clearly state they are free from toxic ingredients like formaldehyde, sulfates, phthalates, and parabens.

Research Brands: Investigate brands' reputations and commitments to clean beauty. A brand's website or social media often provide insights into their values and ingredient choices.

Personal Needs: Consider your specific skincare needs and goals. Whether you have sensitive skin, acne-prone skin, or are looking for anti-aging benefits, there are “Free From” skincare products available for every skin type and concern.

The “Free From” skincare trend reflects a larger shift in consumer preferences towards safer, more sustainable products.

As more people become aware of the potential risks associated with toxic ingredients, the demand for “Free From” skincare products is likely to continue to grow and push the skincare industry to innovate and develop new formulations that are both effective and free from harmful ingredients.


The "Free From" skincare trend represents a seismic shift in the beauty industry, driven by consumers who are not only seeking effective products but also demanding transparency and safety.

As we prioritize our skin health and overall well-being, embracing the clean beauty movement offers a path towards radiant skin and a more sustainable world.

By supporting brands that are committed to providing products free from toxic ingredients, we contribute to the ongoing transformation of the beauty landscape, promoting a healthier future for both ourselves and the environment.

Until next time.

With love and empowered choices,


At WTRZEN, we strive to minimize our negative impact on the physical environment and actively look for opportunities to restore it. That's why we carefully select only the purest, most eco-friendly ingredients from sustainable suppliers, ensuring that they are natural and cruelty-free.

All of our products are waterless, vegan, with no GMOs, phthalates, fragrance, or parabens added to formulations. Our manufacturing partners use renewable energy, carbon neutral shipping, and compostable packaging. We believe that small changes can make a big difference, and we are always looking for ways to improve our practices and reduce our carbon footprint.

Our partner Green Specialty Ingredients, supply an extensive range of natural ingredients for a variety of personal care markets, including skincare. Their business was founded on the idea that offering customers clean ingredients from sustainably managed sources to remain in harmony with nature.


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